From professional clubs to junior athletes - without the financial support of sponsors, sports are almost unthinkable today. The Trikosponsoring from the local baker is just as important as the acquisition of the naming right for a sports venue.

From the patronage sport has long ago adopted. Sponsors and partners expect the financial support a return - eg image transfer or range.

A sponsoring agreement is a hybrid of different contract forms, the design options are diverse. At the same time, however, legal barriers must be observed. The General Data Protection Regulation in particular leads to some restrictions with regard to direct marketing measures, which will have to be considered when designing sports sponsoring agreements.

I am at your disposal for all questions about sports sponsorship!